Background & vision
With more than 12 years of experience in Marketing, Communications and business development, including several years dedicated to Digital, Field Marketing, B2B/B2C events and Operational Marketing, I have built my career mainly in start-up and scale-up environments, in the Tech and Audiovisual sectors and now in Energy, in France and internationally.
My guiding principle: designing and deploying marketing strategies that build visibility, generate opportunities and make a concrete contribution to business growth.
After several years in Web Marketing and Operational Marketing, I gradually took responsibility for event strategies, first nationally and then at European level, before broadening my experience with B2B business development. This progression gave me a true dual Marketing & Sales background, from lead generation through to pipeline, conversion and ROI.
I am currently Senior Field & Event Marketing Manager, Group – France & Overseas Territories (DROM) at Austral Groupe Énergie, a French company specialising in photovoltaic solutions and the energy transition.
I define and lead the Field & Event Marketing strategy across my scope: planning and prioritising activations, setting goals and budgets, coordinating stakeholders, operational delivery and performance analysis.
I work closely with the Sales, Growth and Communications teams to align marketing initiatives with commercial priorities and make field activity a real driver of visibility, lead generation and business development.
My career has also given me cross-functional expertise in web marketing, SEO/SEA, CRM, webinars, multichannel campaigns, KPI analysis and B2B business development, with a strongly performance-driven mindset.
I now integrate generative and agentic AI into the way I work to speed up research and analysis, enrich content production, make better use of data and build automated workflows for Marketing and project management. A pragmatic approach to AI as a driver of efficiency, decision support and performance.
My vision of Field Marketing goes beyond the event: connecting strategy, field, digital, data, AI and Sales to turn marketing activations into measurable drivers of Demand Generation and growth.
Beyond the resume
What drives me most in my work? People and creating emotions. More than a sales assignment, an event or a communications or direct marketing campaign, I want everyone, clients, partners and teams alike, to feel they have had a unique, personal and emotionally rich experience.
I believe in the power of collective intelligence: working through dialogue, listening to needs while bringing ideas to the table, and surrounding myself with trusted partners.
As I pay particular attention to the environmental and social impact of events and of marketing and communications practices (CSR), I make a point of working with committed vendors.
With roots in the Pas-de-Calais, born in Amiens in Picardy and living in Lille in the North for almost 10 years, I am a true Northerner by birth and at heart.
I am passionate about travel, discovery and meeting people, as well as film, music, photography, Tech and, more generally, everything beautiful and good.
I play squash, ride horses and ski whenever I can. Sport is central to my life: it helps me stay calm and productive, both at work and at home.
Finally, friends and family are my real release valve, a source of inspiration and strength for someone who places great importance on human relationships.